Making shit happen an entry at a time.
July 7, 2011 at 1:30 pm
filed under General
Those of you who that are just starting out and want to know more about SEO or online marketing, I can feel your pain.
Companies nowadays create products and then become confused about how to market their products, or who their potential buyers are. A rule of thumb is, you create your company and product around your main SEO and marketing strategy. I will walk you though this.
The reason why SEO is so important is not because it uses shady tricks to place your website on the first page of Google’s search results. The reason is because to do good SEO, you must have a very clear scope of what your company does, who your customers are, what they look for, and how to find these customers. Don’t these information answer to any company’s core philosophy?
If you’ve read a book called the Art of SEO by the founder of SEOmoz, you will see that he now equates SEO to online marketing, and online market equates to marketing, so SEO = Marketing.
There won’t be anymore marketing in the future, just SEO. To explain this, SEO includes:
1. Populating your page with important keywords that your customers care about. These will have to be relevant to your products. By doing such, this will optimize the conversion rate on your website.
2. You must go to the places where your customers frequent, and participate in discussions and provide links to your solutions when applicable. This is done in forums, twitter, blogs, and social networks. This is kind of like social customer service.
3. You should provide insightful and easy to understand material such as podcasts, videos, white papers, simple tutorials, or blog articles to help your customers solve their pain points. If you are successful in providing authentic and original content that helps your potential customers, then other websites will in turn link back to your website too, increasing your website’s merit and authority in the eyes of Google Search Engine.
There are a lot more details points, but the 3 points above easily points out why SEO is not only important, but has also replaced marketing in our modern world.